{"id":8822,"date":"2025-10-30T15:35:33","date_gmt":"2025-10-30T14:35:33","guid":{"rendered":"https:\/\/www.namestorm.de\/produktnamen\/"},"modified":"2026-02-15T11:22:04","modified_gmt":"2026-02-15T11:22:04","slug":"productnames","status":"publish","type":"page","link":"https:\/\/www.namestorm.de\/en\/naming\/name-development\/productnames\/","title":{"rendered":"Product Names"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8822\" class=\"elementor elementor-8822 elementor-8095\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef176d e-flex e-con-boxed e-con e-parent\" data-id=\"7ef176d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b162c20 elementor-widget elementor-widget-text-editor\" data-id=\"b162c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Development of <strong>Product Names<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a712ae elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8a712ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77d384d e-con-full e-flex e-con e-child\" data-id=\"77d384d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59bd300 e-con-full content-small e-flex e-con e-child\" data-id=\"59bd300\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9dd6e elementor-widget elementor-widget-text-editor\" data-id=\"7a9dd6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>The newest baby of your company needs a name<\/h2><p>Are you looking for a product name? Whether it\u2019s your first product or a stand-alone offering, the task is straightforward and <a href=\"https:\/\/www.namestorm.de\/en\/naming\/name-development\/\">name development<\/a> can begin right away. If you already have several products or an entire portfolio to (re)name, it gets more complex. Even if legacy names have grown historically without strategy, with the right considerations and method you can arrive at a coherent <a href=\"https:\/\/www.namestorm.de\/en\/naming\/naming-architecture\/\">naming concept<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eaf8d8 elementor-widget elementor-widget-image\" data-id=\"3eaf8d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"781\" src=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/acunis-ambelis-1024x781.png\" class=\"attachment-large size-large wp-image-8908\" alt=\"Beispiele f\u00fcr Produktnamen acunis und ambelis\" srcset=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/acunis-ambelis-1024x781.png 1024w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/acunis-ambelis-300x229.png 300w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/acunis-ambelis-768x585.png 768w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/acunis-ambelis.png 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The product names Acunis and Ambelis by Eschenbach Optik for migraine lenses and all-round eye protection are part of a naming system all starting with an \"A\".<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0928a17 e-flex e-con-boxed e-con e-parent\" data-id=\"0928a17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-062142a e-con-full e-flex e-con e-child\" data-id=\"062142a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee37226 e-con-full content-small e-flex e-con e-child\" data-id=\"ee37226\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbb5dc elementor-widget elementor-widget-text-editor\" data-id=\"0fbb5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>What matters in product naming<\/h2><p data-start=\"317\" data-end=\"589\">More than with company or brand names, the specific benefit or function is often at the centre of a product name. The challenge in <a href=\"https:\/\/www.namestorm.de\/en\/naming\/name-development\/\">product naming<\/a> is <strong data-start=\"466\" data-end=\"504\">not slipping into pure description<\/strong> and simply choosing a name that describes the product as precisely as possible. Why?<\/p><p data-start=\"591\" data-end=\"867\">With purely descriptive names, it is difficult to achieve distinctiveness. Competitors often use similar names, and further similar product names can be expected in the future. This makes it harder to differentiate and to anchor your product clearly in the minds of customers.<\/p><p data-start=\"869\" data-end=\"1108\">If the product name is also intended to be legally protected, descriptive names are a disadvantage. Registrable brand names must be distinctive and not merely descriptive (\u201capple juice\u201d, \u201cdata management software\u201d) or promotional (super\u2026).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c6338 text-yellow elementor-widget elementor-widget-text-editor\" data-id=\"a9c6338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em><del>Start product naming early for a product launch: A new product name is often underestimated and cannot be found within a week. In the worst case, a \u201ctemporary solution\u201d is chosen as a name that later has to be changed again.<\/del><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c7b74 elementor-widget elementor-widget-text-editor\" data-id=\"55c7b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Soll the product name also be legally protected, a descriptive name puts you at a disadvantage. <a href=\"https:\/\/www.namestorm.de\/en\/naming\/name-development\/brandnames\/\">Brand names<\/a> must be distinctive, meaning they must not merely describe (\u201capple juice\u201d, \u201cdata management software\u201d) or promote (super\u2026) in order to be entered into the trademark register.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c15d5f8 elementor-widget elementor-widget-image\" data-id=\"c15d5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/kontakt\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/08\/Namestorm-25_Workshop_Arbeit_alle-1024x683.jpg\" class=\"attachment-large size-large wp-image-8865\" alt=\"Team bei der Entwicklung von Namen am Tisch\" srcset=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/08\/Namestorm-25_Workshop_Arbeit_alle-1024x683.jpg 1024w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/08\/Namestorm-25_Workshop_Arbeit_alle-300x200.jpg 300w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/08\/Namestorm-25_Workshop_Arbeit_alle-768x512.jpg 768w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/08\/Namestorm-25_Workshop_Arbeit_alle.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Developing product name ideas in a team session with creative techniques like \"Wonder Words\".<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394747e elementor-widget elementor-widget-text-editor\" data-id=\"394747e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>What needs to be considered when developing new product names?<\/h2><ul><li>How can the benefit be suggested without stating it directly?<\/li><li>Which names are already used by competitors?<\/li><li>How should the product name relate to the overarching name (e.g. the <a href=\"https:\/\/www.namestorm.de\/en\/naming\/name-development\/companynames\/\">company name<\/a>)?<\/li><li>How can a product name be found that fits within an existing product portfolio?<\/li><li>Is trademark protection planned \u2013 now or in the future?<\/li><li>Will there be different versions, variants or future successors that require a consistent naming logic?<\/li><\/ul><p>In addition, there are general requirements that apply to strong names, such as readability and pronunciation. In some cases, there are also technical constraints, for example printing limitations on packaging, labels or the product itself.<\/p><p>What does not exist, however, is a single valid formula for what a product name must be. We explore this in depth in our naming book.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031a22c elementor-widget elementor-widget-image\" data-id=\"031a22c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"627\" src=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/xelento-website2-en.jpg\" class=\"attachment-large size-large wp-image-8910\" alt=\"Beispiel f\u00fcr Produktnamen xelento\" srcset=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/xelento-website2-en.jpg 1000w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/xelento-website2-en-300x188.jpg 300w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/xelento-website2-en-768x482.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The product name Xelento by beyerdynamic creatively suggests that these are \u201cexcellent\u201d headphones.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d024b97 elementor-widget elementor-widget-text-editor\" data-id=\"d024b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>So your product receives the strong name it deserves<\/h2><p>The product launch is already being planned, but the right product name is still not in sight? Then Namestorm is the right agency for your product naming. With the Namestorm\u00ae method, we develop ideas in a wide range of styles through to your final product name.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c06084 elementor-widget elementor-widget-spacer\" data-id=\"8c06084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1734722 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1734722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Would you like to talk about the name for your product launch?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7fbe86 elementor-widget elementor-widget-spacer\" data-id=\"f7fbe86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Development of Product Names The newest baby of your company needs a name Are you looking for a product name? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8775,"parent":8824,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Product naming agency \u2013 product name development","_seopress_titles_desc":"Product naming agency for strategic product name development. 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