{"id":9028,"date":"2023-04-18T18:43:01","date_gmt":"2023-04-18T16:43:01","guid":{"rendered":"https:\/\/www.namestorm.de\/drift-titelberatung-fuer-sky-original-serie\/"},"modified":"2026-03-08T18:39:39","modified_gmt":"2026-03-08T17:39:39","slug":"drift-consulting-for-sky-original-series","status":"publish","type":"post","link":"https:\/\/www.namestorm.de\/en\/drift-consulting-for-sky-original-series\/","title":{"rendered":"DRIFT: Title Consulting for Sky Original Series"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9028\" class=\"elementor elementor-9028 elementor-6695\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b798eb e-flex e-con-boxed e-con e-parent\" data-id=\"2b798eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div 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class=\"elementor-button-text\">Zur\u00fcck zur \u00dcbersicht<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247e627 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"247e627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0b942ed elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tNamestorm-CMS\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-250f224 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>18.04.2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c800cc1 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"c800cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DRIFT: Title Consulting for Sky Original Series<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d34efb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6d34efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2436902 elementor-widget elementor-widget-image\" data-id=\"2436902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/drift-szene7.png\" class=\"attachment-large size-large wp-image-9029\" alt=\"\" srcset=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/drift-szene7.png 1000w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/drift-szene7-300x169.png 300w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/drift-szene7-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Genre: Action. Seasons: 2. Streaming on Sky.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-466d50c e-con-full e-flex e-con e-child\" data-id=\"466d50c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eec025b e-con-full content-medium e-flex e-con e-child\" data-id=\"eec025b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ca171 elementor-widget elementor-widget-text-editor\" data-id=\"14ca171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The new <strong>Sky Original Series<\/strong> with Ken Duken, working title at the time &#8220;Autobahn,&#8221; was to be given a title that emphasized the action character and could hold its own among top-class international series in today&#8217;s streaming offer. Not so easy, as it soon turned out.<\/p><h3>A lot of title-storming, great ideas &#8211; and then?<\/h3><p>Initially, there were plenty of ideas, but as we all know, the devil is in the details, especially in decision-making. When Namestorm was brought on board, there were already long lists of different ideas from several brainstorming sessions &#8211; but there was no final decision in sight.<\/p><p>Fascinating: the final title, &#8220;Drift,&#8221; was already one of many suggestions. But as is so often the case: at some point, you can no longer see the forest for the trees. <em>&#8220;Especially when the client has already put a lot of time and commitment into coming up with ideas, we always try to build on what&#8217;s already there. Sometimes that also means sorting out together that the solution already exists,&#8221;<\/em> explains Namestorm owner Mark Leiblein.<\/p><p>Finding titles for films and series is always challenging because artistic and commercial aspects combine, and many people and agencies are involved. That&#8217;s why we&#8217;re glad that Markus Fortner, Head of Production at Sky Deutschland, was available for an interview and told us about his learnings from the process:<\/p><p><strong>How much time do you plan for finding a title &#8211; from the first naming session to the final decision?<\/strong><\/p><p>If possible, you should plan for several weeks. Finding a title is a long process that takes a lot of time. It takes time to say goodbye to the previous working title, discuss the suggestions, and let them take effect. And it takes a lot of time to narrow down further and discuss the selection until the perfect title is found.<\/p><p><strong>What is the essential function of a series title: to tease the content or to arouse curiosity and attract attention?<\/strong><\/p><p>Overly descriptive titles tend to be bulky and unsexy, whereas eye-catching titles carry a high risk of being misunderstood. Therefore, I believe the most important function of a series title is to arouse curiosity and get the viewer to take a closer look at the series.<\/p><p><strong>How important do you think the title is for the success of a series?<\/strong><\/p><p>The title is only one among many, but it is an essential factor for the success of a series. The title immediately creates images in the viewer&#8217;s mind and arouses expectations. If the expectations coincide with the series, we have won. If these expectations are not met, the viewer very quickly loses interest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9151d7a elementor-widget elementor-widget-text-editor\" data-id=\"9151d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>You chose an English title even though it&#8217;s a German series. Is that specifically due to the action genre?<\/strong><\/p><p>It&#8217;s less about whether a title is German or English. It&#8217;s more important that it fits and evokes the right associations: Cars, action and stunts, an essential part of the series.<\/p><p><strong>We had to take a few rounds until the title for DRIFT &#8211; PARTNERS IN CRIME was decided. What are your most important learnings for finding a title for a series format?<\/strong><\/p><p>The most significant learning is that there is no such thing as THE perfect title. Everyone involved will never decide on the same title, as we will have different thoughts and associations with the proposals. That makes it all the more critical for everyone involved to be open to listening to and discussing other opinions.<\/p><h2>Finding a title with the proper method<\/h2><p>With additional creative input and the voting process we moderated in several steps, the title was finally decided: <a href=\"https:\/\/www.sky.de\/serien\/drift-partners-in-crime\" data-cke-saved-href=\"https:\/\/www.sky.de\/serien\/drift-partners-in-crime\">DRIFT &#8211; Partners in Crime<\/a>. It definitely sounds like action and &#8211; without knowing the exact translation &#8211; &#8220;Drift&#8221; (= drifting, deviating) suggests cars and speed. That perfectly captures the central theme of the series: A fast-paced trip of two brothers from Munich to Greece with lots of action and a gripping crime plot.<\/p><p>The Namestormer would like to thank the Sky team for the interview and the exciting collaboration. We wish the viewers much success and now exciting entertainment with <a href=\"https:\/\/www.sky.de\/serien\/drift-partners-in-crime\" data-cke-saved-href=\"https:\/\/www.sky.de\/serien\/drift-partners-in-crime\">DRIFT &#8211; Partners in Crime<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f26694 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5f26694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37da892 elementor-widget elementor-widget-text-editor\" data-id=\"37da892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>More posts:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf3c64 elementor-widget elementor-widget-ucaddon_post_list\" data-id=\"9bf3c64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post List -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.namestorm.de\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.namestorm.de\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post List *\/\n\n\n\n#uc_post_list_elementor_9bf3c64{\n  display:grid;\n}\n\n#uc_post_list_elementor_9bf3c64 .uc_post_list_image div{\n  background-size:cover;\n  background-position:center;\n}\n\n.uc_post_list .uc_post_list_box{\n\tposition: relative;\n\toverflow: hidden;\n\tdisplay: flex;\n}\n\n#uc_post_list_elementor_9bf3c64 .uc_post_list_image{\n  flex-grow:0;\n  flex-shrink:0;\n  overflow: hidden;\n}\n\n#uc_post_list_elementor_9bf3c64 .uc_post_list_image img{\n  width:100%;\n  height:100%;\n  display:block;\n  transition:0.3s; 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Co. - Naming for caravanning\">XPERIAN, CASCAN & Co. - Naming for caravanning<\/a><\/div>                 \n        <div class=\"ue-meta-data\">\n                 \n                \n            \n              \n              \n  \n      \n<\/div>      \n               \n                                  \n                \n      <\/div>\n    <\/div>\n     \n       \n  \n   <\/div>\n<div class=\"uc_post_list_box\" data-category=\"News\">\n  \n  \t\t\n  \n    <div class=\"uc_post_list_content\">\n      <div class=\"uc_post_list_content_inside\">\n        \n                \n             \n        <div class=\"uc_post_list_title\"><a target=\"_self\" href=\"https:\/\/www.namestorm.de\/en\/starker-name-fuer-revolutionaere-prozesstechnik\/\" title=\"Sud Sixty Six \u2013 strong name for revolutionary process technology\">Sud Sixty Six \u2013 strong name for revolutionary process technology<\/a><\/div>                 \n        <div class=\"ue-meta-data\">\n                 \n                \n            \n              \n              \n  \n      \n<\/div>      \n               \n                                  \n                \n      <\/div>\n    <\/div>\n     \n       \n  \n   <\/div>\n\n<\/div>\n\n  <div id=\"uc_post_list_elementor_9bf3c64_empty_message\" class=\"ue-no-posts-found\"  style=\"display:none\" >No posts found<\/div>\n\n<!-- end Post List -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3372ae elementor-widget elementor-widget-text-editor\" data-id=\"f3372ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>More posts in the category <a href=\"https:\/\/www.namestorm.de\/en\/news-and-notes\/\">News &amp; Notes<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Namestorm advised on the title for the new Sky Original series &#8220;Drift &#8211; Partners in Crime&#8221; and accompanied the decision-making process. In our short interview, Markus Fortner, Head of Production Management at Sky, reveals what a series title has to be able to do today and what is particularly tricky about the process.<\/p>\n","protected":false},"author":1,"featured_media":9029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"\"Drift\" Titelberatung f\u00fcr Sky Original Serie","_seopress_titles_desc":"Zur Titelentstehung f\u00fcr die neue Sky Original Serie \"Drift \u2013 Partners in Crime\". Interview mit Markus Fortner, Head of Productionmanagement, zu den Learnings.","_seopress_robots_index":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[98],"tags":[],"class_list":["post-9028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/posts\/9028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/comments?post=9028"}],"version-history":[{"count":13,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/posts\/9028\/revisions"}],"predecessor-version":[{"id":13575,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/posts\/9028\/revisions\/13575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/media\/9029"}],"wp:attachment":[{"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/media?parent=9028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/categories?post=9028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/tags?post=9028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}