{"id":10004,"date":"2025-10-04T18:01:14","date_gmt":"2025-10-04T16:01:14","guid":{"rendered":"https:\/\/www.namestorm.de\/projekte\/nexopart\/"},"modified":"2026-04-29T17:06:11","modified_gmt":"2026-04-29T15:06:11","slug":"nexopart","status":"publish","type":"projekte","link":"https:\/\/www.namestorm.de\/en\/projekte\/nexopart\/","title":{"rendered":"NEXOPART"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10004\" class=\"elementor elementor-10004 elementor-5832\" data-elementor-post-type=\"projekte\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e365bd e-flex e-con-boxed e-con e-child\" data-id=\"9e365bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d5c1a elementor-widget elementor-widget-heading\" data-id=\"b2d5c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">NEXOPART<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be800ba elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"be800ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b080d7 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2b080d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tBrand Name for innovative Lab technology\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b00af7 e-con-full e-flex e-con e-child\" data-id=\"2b00af7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bdca230 e-con-full content-medium e-flex e-con e-child\" data-id=\"bdca230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56d49be project-img-small elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"56d49be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1377\" height=\"1052\" src=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/nexopart-firmenname.png\" class=\"attachment-full size-full wp-image-10005\" alt=\"\" srcset=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/nexopart-firmenname.png 1377w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/nexopart-firmenname-300x229.png 300w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/nexopart-firmenname-1024x782.png 1024w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/nexopart-firmenname-768x587.png 768w\" sizes=\"(max-width: 1377px) 100vw, 1377px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef60dd elementor-widget elementor-widget-text-editor\" data-id=\"7ef60dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Two partners, one strong new brand<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e058e0f elementor-widget elementor-widget-text-editor\" data-id=\"e058e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Two renowned and long-standing German companies become one in laboratory technology: <em>Haver &amp; Boecker<\/em>, with over 80 years of experience in the manufacture and production of test sieves, and <em>Hosokawa Alpine<\/em>, with more than 60 years of efficient air jet sieving, launched a joint subsidiary in 2023.<\/p><p>The exciting branding process was led by the <em>Ideact <\/em>agency, which brought Namestorm on board to find the name. The most important feature was the revolutionary and innovative character of the new laboratory technology, coupled with the decades of experience and the blend of competence of the two players.<\/p><p>With <strong>Nexopart<\/strong>, Namestorm created an internationally applicable name that suggests &#8220;<em>next generation<\/em>&#8221; and adds both the partnership and the <em>particles<\/em> that are analyzed in laboratory technology with &#8220;<em>part<\/em>&#8220;. The &#8220;O&#8221; in the middle connects the two parts of the name, like the two companies, and is further developed in the logo as a brand-forming graphic element. 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