{"id":10039,"date":"2025-10-05T09:43:00","date_gmt":"2025-10-05T07:43:00","guid":{"rendered":"https:\/\/www.namestorm.de\/projekte\/vivoy\/"},"modified":"2026-04-29T17:00:04","modified_gmt":"2026-04-29T15:00:04","slug":"vivoy","status":"publish","type":"projekte","link":"https:\/\/www.namestorm.de\/en\/projekte\/vivoy\/","title":{"rendered":"vivoy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10039\" class=\"elementor elementor-10039 elementor-6110\" data-elementor-post-type=\"projekte\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e365bd e-flex e-con-boxed e-con e-child\" data-id=\"9e365bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d5c1a elementor-widget elementor-widget-heading\" data-id=\"b2d5c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">vivoy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b2e9d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"71b2e9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b080d7 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2b080d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tBrand Name for incontinence products \t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b00af7 e-con-full e-flex e-con e-child\" data-id=\"2b00af7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bdca230 e-con-full content-medium e-flex e-con e-child\" data-id=\"bdca230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56d49be project-img-small elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"56d49be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"1375\" height=\"1025\" src=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/vivoy-website6.png\" class=\"attachment-full size-full wp-image-10047\" alt=\"\" srcset=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/vivoy-website6.png 1375w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/vivoy-website6-300x224.png 300w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/vivoy-website6-1024x763.png 1024w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/vivoy-website6-768x573.png 768w\" sizes=\"(max-width: 1375px) 100vw, 1375px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef60dd elementor-widget elementor-widget-text-editor\" data-id=\"7ef60dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><strong>vivoy<\/strong> \u2013 positive brand name for taboo topic incontinence<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e058e0f elementor-widget elementor-widget-text-editor\" data-id=\"e058e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Recently, we have been asked more often to name pharmaceutical products that deal with an unpleasant problem or disease. That&#8217;s not particularly surprising, because finding a name for topics with negative connotations is a special challenge and requires a great deal of tact.<\/p><p>When the makers of the successful Lillydoo brand approached us to develop a new brand name for products for incontinence, we devoted ourselves to this special task with passion. The word and name search focused on the positive experience that is sought by using the product (again):\u00a0An active, free and moving life that can be enjoyed again with and through the product. The recently introduced name <strong>vivoy<\/strong> was created by combining the appropriate terms vivid (alive\/lively) and enjoy (enjoy) into a portmanteau word that elegantly expresses this &#8220;feeling afterwards&#8221;.\u00a0<\/p><p>With the name <strong>vivoy<\/strong>, supported by the brand introduction and imagery as well as the discreet online sales strategy, access is made much easier for people who need the product.\u00a0The name manages to sound gentle and benevolent especially through the letter composition of soft &#8220;V&#8221;, &#8220;O&#8221; and a fresh &#8220;Y&#8221; and to convey a feeling of lightness and joie de vivre.<\/p><p>Vivoy is now available in the online store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fe012 elementor-widget elementor-widget-gallery\" data-id=\"91fe012\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwNDMsInVybCI6Imh0dHBzOlwvXC93d3cubmFtZXN0b3JtLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvdml2b3ktd2Vic2l0ZTQucG5nIiwic2xpZGVzaG93IjoiOTFmZTAxMiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/vivoy-website4.png\" data-width=\"1383\" data-height=\"1029\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/vivoy-website2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91fe012\" 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href=\"https:\/\/www.namestorm.de\/en\/work\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Name for incontinence products <\/p>\n","protected":false},"featured_media":10047,"menu_order":53,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"yes","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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