{"id":10101,"date":"2025-10-04T20:01:43","date_gmt":"2025-10-04T18:01:43","guid":{"rendered":"https:\/\/www.namestorm.de\/projekte\/ceratizit-group\/"},"modified":"2026-04-29T17:03:26","modified_gmt":"2026-04-29T15:03:26","slug":"ceratizit-group","status":"publish","type":"projekte","link":"https:\/\/www.namestorm.de\/en\/projekte\/ceratizit-group\/","title":{"rendered":"Ceratizit Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10101\" class=\"elementor elementor-10101 elementor-5970\" data-elementor-post-type=\"projekte\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e365bd e-flex e-con-boxed e-con e-child\" data-id=\"9e365bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d5c1a elementor-widget elementor-widget-heading\" data-id=\"b2d5c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ceratizit Group<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99fc510 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"99fc510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b080d7 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2b080d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tNaming concept for high-tech cutting tools\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b00af7 e-con-full e-flex e-con e-child\" data-id=\"2b00af7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bdca230 e-con-full content-medium e-flex e-con e-child\" data-id=\"bdca230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56d49be project-img-small elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"56d49be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/ceratizit-namenskonzept1.png\" class=\"attachment-full size-full wp-image-8927\" alt=\"Produktkatalog von Ceratizit\" srcset=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/ceratizit-namenskonzept1.png 1200w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/ceratizit-namenskonzept1-300x200.png 300w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/ceratizit-namenskonzept1-1024x683.png 1024w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/ceratizit-namenskonzept1-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef60dd elementor-widget elementor-widget-text-editor\" data-id=\"7ef60dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Ceratizit Naming Guide: One naming concept for all<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e058e0f elementor-widget elementor-widget-text-editor\" data-id=\"e058e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><br \/>CERATIZIT Deutschland GmbH distributes innovative precision tools for the cutting tool industry. In the cutting Tools team alone, the portfolio comprises 17 tool categories and a product range with over 50,000 standard articles. Over 100 years of company history and the merging of several manufacturers gradually led to inconsistent naming. Also, historically evolved names were no longer felt to be up to date.<\/p>\n<p>Namestorm developed an overall naming concept for the cutting tools team, which included an analysis of the current situation, suggestions for new naming systems, and the coordination and introduction of a naming concept for all product areas and categories. Different styles for product names, type designations and product innovations were defined and stored in a naming guide. An internal workshop introduced this &#8220;construction manual&#8221; for new names that will be the basis for all name developments at Ceratizit Group.\u00a0<\/p>\n<p>Namestorm continues to advise the Ceratizit Group on new naming concepts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fe012 elementor-widget elementor-widget-gallery\" data-id=\"91fe012\" data-element_type=\"widget\" data-e-type=\"widget\" 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