{"id":10772,"date":"2025-10-05T18:42:47","date_gmt":"2025-10-05T16:42:47","guid":{"rendered":"https:\/\/www.namestorm.de\/projekte\/millionade\/"},"modified":"2026-04-29T16:39:41","modified_gmt":"2026-04-29T14:39:41","slug":"millionade","status":"publish","type":"projekte","link":"https:\/\/www.namestorm.de\/en\/projekte\/millionade\/","title":{"rendered":"MILLIONADE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10772\" class=\"elementor elementor-10772 elementor-6704\" data-elementor-post-type=\"projekte\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e365bd e-flex e-con-boxed e-con e-child\" data-id=\"9e365bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d5c1a elementor-widget elementor-widget-heading\" data-id=\"b2d5c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">MILLIONADE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd162e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fdd162e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b080d7 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2b080d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tAn energy-charged beverage name with a touch of luxury\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b00af7 e-con-full e-flex e-con e-child\" data-id=\"2b00af7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bdca230 e-con-full content-medium e-flex e-con e-child\" data-id=\"bdca230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56d49be project-img-small elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"56d49be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"647\" src=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-produktname.png\" class=\"attachment-full size-full wp-image-10773\" alt=\"\" srcset=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-produktname.png 800w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-produktname-300x243.png 300w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-produktname-768x621.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef60dd elementor-widget elementor-widget-text-editor\" data-id=\"7ef60dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Brand name development for a soft drink \u2013 <strong>MILLIONADE<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e058e0f elementor-widget elementor-widget-text-editor\" data-id=\"e058e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid desc\">\n<div class=\"txt\">\n<div class=\"tinytxt\">\n<p data-start=\"0\" data-end=\"270\">We were commissioned to create the name for a novel lemonade brand. Nothing with wings or rhinoceroses \u2013 instead, something truly glamorous. Through several stages, we worked our way toward the final name <strong>MILLIONADE<\/strong>, which sparkles at you straight from the drinks shelf.<\/p>\n<p data-start=\"272\" data-end=\"468\">The creators behind the soda came up with something truly special: a gemstone not only adorns the packaging, but with a bit of luck, a Millionade buyer may even find a real diamond inside the can.<\/p>\n<p data-start=\"470\" data-end=\"510\"><strong>MILLIONADE<\/strong> \u2013 a name with a luxury effect<\/p>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fe012 elementor-widget elementor-widget-gallery\" data-id=\"91fe012\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:14,&quot;sizes&quot;:[]},&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-website5.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91fe012\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3NzQsInVybCI6Imh0dHBzOlwvXC93d3cubmFtZXN0b3JtLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvbWlsbGlvbmFkZS13ZWJzaXRlNS5qcGciLCJzbGlkZXNob3ciOiI5MWZlMDEyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-website5.jpg\" data-width=\"1900\" data-height=\"775\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-website4.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91fe012\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3NzUsInVybCI6Imh0dHBzOlwvXC93d3cubmFtZXN0b3JtLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvbWlsbGlvbmFkZS13ZWJzaXRlNC5qcGciLCJzbGlkZXNob3ciOiI5MWZlMDEyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-website4.jpg\" data-width=\"1900\" data-height=\"775\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-website3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91fe012\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3NzYsInVybCI6Imh0dHBzOlwvXC93d3cubmFtZXN0b3JtLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvbWlsbGlvbmFkZS13ZWJzaXRlMy5qcGciLCJzbGlkZXNob3ciOiI5MWZlMDEyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-website3.jpg\" data-width=\"1900\" data-height=\"775\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-website2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91fe012\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3NzcsInVybCI6Imh0dHBzOlwvXC93d3cubmFtZXN0b3JtLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvbWlsbGlvbmFkZS13ZWJzaXRlMi5qcGciLCJzbGlkZXNob3ciOiI5MWZlMDEyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-website2.jpg\" data-width=\"1900\" data-height=\"775\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-website1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91fe012\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3NzgsInVybCI6Imh0dHBzOlwvXC93d3cubmFtZXN0b3JtLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvbWlsbGlvbmFkZS13ZWJzaXRlMS5qcGciLCJzbGlkZXNob3ciOiI5MWZlMDEyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade-website1.jpg\" data-width=\"2000\" data-height=\"1500\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91fe012\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3NzksInVybCI6Imh0dHBzOlwvXC93d3cubmFtZXN0b3JtLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvbWlsbGlvbmFkZS5qcGciLCJzbGlkZXNob3ciOiI5MWZlMDEyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/millionade.jpg\" data-width=\"964\" data-height=\"720\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6892 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cca6892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.namestorm.de\/en\/work\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An energy-charged beverage name with a touch of luxury<\/p>\n","protected":false},"featured_media":10773,"menu_order":109,"template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"yes","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"filter-branchen":[44,42],"filter-typen":[37],"referenz-tags":[],"referenz-nur-intern-gezeigt":[],"class_list":["post-10772","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","filter-branchen-alle-branchen","filter-branchen-food-und-style","filter-typen-namensentwicklung"],"_links":{"self":[{"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/projekte\/10772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/projekte"}],"about":[{"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/types\/projekte"}],"version-history":[{"count":7,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/projekte\/10772\/revisions"}],"predecessor-version":[{"id":17485,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/projekte\/10772\/revisions\/17485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/media\/10773"}],"wp:attachment":[{"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/media?parent=10772"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/tags?post=10772"},{"taxonomy":"filter-branchen","embeddable":true,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/filter-branchen?post=10772"},{"taxonomy":"filter-typen","embeddable":true,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/filter-typen?post=10772"},{"taxonomy":"referenz-tags","embeddable":true,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/referenz-tags?post=10772"},{"taxonomy":"referenz-nur-intern-gezeigt","embeddable":true,"href":"https:\/\/www.namestorm.de\/en\/wp-json\/wp\/v2\/referenz-nur-intern-gezeigt?post=10772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}