{"id":10953,"date":"2025-10-06T12:31:03","date_gmt":"2025-10-06T10:31:03","guid":{"rendered":"https:\/\/www.namestorm.de\/projekte\/yapital\/"},"modified":"2026-04-29T16:24:45","modified_gmt":"2026-04-29T14:24:45","slug":"yapital","status":"publish","type":"projekte","link":"https:\/\/www.namestorm.de\/en\/projekte\/yapital\/","title":{"rendered":"YAPITAL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10953\" class=\"elementor elementor-10953 elementor-6990\" data-elementor-post-type=\"projekte\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e365bd e-flex e-con-boxed e-con e-child\" data-id=\"9e365bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d5c1a elementor-widget elementor-widget-heading\" data-id=\"b2d5c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">YAPITAL<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c27b9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16c27b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b080d7 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2b080d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tName consulting for the new way to pay\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b00af7 e-con-full e-flex e-con e-child\" data-id=\"2b00af7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bdca230 e-con-full content-medium e-flex e-con e-child\" data-id=\"bdca230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56d49be project-img-small elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"56d49be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"1266\" height=\"958\" src=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital-website4.png\" class=\"attachment-full size-full wp-image-10954\" alt=\"\" srcset=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital-website4.png 1266w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital-website4-300x227.png 300w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital-website4-1024x775.png 1024w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital-website4-768x581.png 768w\" sizes=\"(max-width: 1266px) 100vw, 1266px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef60dd elementor-widget elementor-widget-text-editor\" data-id=\"7ef60dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Naming consultancy for a mobile payment app \u2013 <strong>YAPITAL<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e058e0f elementor-widget elementor-widget-text-editor\" data-id=\"e058e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid desc\"><div class=\"txt\"><div class=\"tinytxt\"><p>With the <strong>YAPITAL<\/strong>\u00a0app, customers can shop, pay and transfer money quickly, easily and securely.<\/p><p>The artificial name with the slack &#8220;Yap&#8221; at the beginning, which is colloquially used for \u201cyes\u201d, is striking and indicates the new simplicity in dealing with one&#8217;s own capital, which is also in the name. Fitting for a product name from the fintech sector!<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fe012 elementor-widget elementor-widget-gallery\" data-id=\"91fe012\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:14,&quot;sizes&quot;:[]},&quot;columns&quot;:3,&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91fe012\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5NTUsInVybCI6Imh0dHBzOlwvXC93d3cubmFtZXN0b3JtLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwveWFwaXRhbC5wbmciLCJzbGlkZXNob3ciOiI5MWZlMDEyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital.png\" data-width=\"2218\" data-height=\"1650\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital-website3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91fe012\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5NTYsInVybCI6Imh0dHBzOlwvXC93d3cubmFtZXN0b3JtLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwveWFwaXRhbC13ZWJzaXRlMy5wbmciLCJzbGlkZXNob3ciOiI5MWZlMDEyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital-website3.png\" data-width=\"1266\" data-height=\"958\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital-website2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91fe012\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5NTcsInVybCI6Imh0dHBzOlwvXC93d3cubmFtZXN0b3JtLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwveWFwaXRhbC13ZWJzaXRlMi5wbmciLCJzbGlkZXNob3ciOiI5MWZlMDEyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital-website2.png\" data-width=\"958\" data-height=\"523\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital-website1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91fe012\" data-elementor-lightbox-title=\"03.12.2013 - Yapital Financial AG\n\n[ \u00a9 Stefan Malzkorn, Steinbeker Strasse 14, 20537 H a m b u r g, Tel.: +49-40-345402; www.malzkornfoto.de  malzkorn@malzkornfoto.de , Kontoverbindung bitte beim Fotografen erfragen - Banking Link: please get in touch with us for our banking details. www.freelens.com\/clearing, Steuer-Nr: 42\/152\/01106 Finanzamt Hamburg am Tierpark, KSK-Nr. 39040963M007. Verwendung nur gegen Namensnennung, Honorar und Beleg - Presseveroeffentlichungen in DEU zzgl. 7% Mwst auf grundlage der MFM; bei Verwendung des Fotos ausserhalb journalistischer Zwecke bitte Ruecksprache mit dem Fotografen halten. Soweit nicht ausdruecklich vermerkt werden keine Modellfreigabe-, Eigentums-, Kunst- oder Markenrechte eingeraeumt. Die Nutzungen erfolgt ausschliesslich auf Grundlage meiner unter  www.malzkornfoto.de\/webseite_neu\/agbs\/agb_dt.pdf einsehbaren Allgemeinen Geschaftsbedingungen (AGB)  publication only with royalty payment, credit line, and print sample. Unless especially stated: no model release, property release or other third party rigths available. No distribution without our written permission.] [#0,26,121#]\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5NTgsInVybCI6Imh0dHBzOlwvXC93d3cubmFtZXN0b3JtLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwveWFwaXRhbC13ZWJzaXRlMS5qcGciLCJzbGlkZXNob3ciOiI5MWZlMDEyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital-website1.jpg\" data-width=\"1920\" data-height=\"1280\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital-logo.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"91fe012\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5NTksInVybCI6Imh0dHBzOlwvXC93d3cubmFtZXN0b3JtLmRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwveWFwaXRhbC1sb2dvLmpwZyIsInNsaWRlc2hvdyI6IjkxZmUwMTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/yapital-logo.jpg\" data-width=\"2508\" data-height=\"1015\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6892 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cca6892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.namestorm.de\/en\/work\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Name consulting for the new way to pay<\/p>\n","protected":false},"featured_media":10954,"menu_order":207,"template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"yes","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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