{"id":9724,"date":"2025-10-04T16:20:34","date_gmt":"2025-10-04T14:20:34","guid":{"rendered":"https:\/\/www.namestorm.de\/projekte\/embrace\/"},"modified":"2026-04-29T17:08:03","modified_gmt":"2026-04-29T15:08:03","slug":"embrace","status":"publish","type":"projekte","link":"https:\/\/www.namestorm.de\/en\/projekte\/embrace\/","title":{"rendered":"EMBRACE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9724\" class=\"elementor elementor-9724 elementor-5688\" data-elementor-post-type=\"projekte\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e365bd e-flex e-con-boxed e-con e-child\" data-id=\"9e365bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d5c1a elementor-widget elementor-widget-heading\" data-id=\"b2d5c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">EMBRACE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92f0668 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"92f0668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b080d7 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2b080d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tTableware collections by BHS Tabletop\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b00af7 e-con-full e-flex e-con e-child\" data-id=\"2b00af7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bdca230 e-con-full content-medium e-flex e-con e-child\" data-id=\"bdca230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56d49be project-img-small elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"56d49be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/embrace-produktname.png\" class=\"attachment-full size-full wp-image-9725\" alt=\"\" srcset=\"https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/embrace-produktname.png 1024w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/embrace-produktname-300x225.png 300w, https:\/\/www.namestorm.de\/wp-content\/uploads\/2025\/10\/embrace-produktname-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef60dd elementor-widget elementor-widget-text-editor\" data-id=\"7ef60dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Naming for the highest gastronomic standards<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e058e0f elementor-widget elementor-widget-text-editor\" data-id=\"e058e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u201eThe avant-garde<strong> EMBRACE<\/strong> tableware collection addresses pioneers who want to present their culinary experiments and creations with a touch of innovation and style.\u201c Wow!<\/p><p>Just like that, the naming requirements for three new tableware collections, for which Namestorm was brought on board, were similarly high. The <strong>EMBRACE<\/strong> collection is characterized by a nest-shaped form and symbolizes that the delicious creations are protected or embraced, as the name now appropriately represents.<\/p><p>The remarkable thing about the second collection, which should be named, is the petrol-colored glaze. Petrol is not found in nature, making this high-quality collection an all-rounder that goes well with a wide variety of food colors. The name COMPANION expresses precisely that: The tableware as the perfect companion for all kinds of culinary creations.<\/p><p>In addition, the first color-glazed system porcelain from the existing \u201eAirflow\u201c collection was given a melodious artificial name: AIRFLOW Essenta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fe012 elementor-widget elementor-widget-gallery\" data-id=\"91fe012\" data-element_type=\"widget\" data-e-type=\"widget\" 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