Strong Names – the book for name creators
Developing company and product names with the Namestorm Method
“Strong Names (2020) by Mark Leiblein and Gila Dassel is by far the best practical book on naming. If you work with names, this is a must-read.”
Prof. Dr. Karsten Kilian, Recommended Business Books 2021, markenlexikon.com
► Here you can find the free work materials & tools for professional naming featured in the book.
Order the book:
► Amazon
► Hugendubel
► Dussmann
Every company, product and business idea needs a name. It is often the first thing a customer hears or sees and, ideally, it should last for the entire life of the product or company.
Finding that name is anything but easy. A strong name has to be a true all-rounder: it should capture the idea in an appealing way, be distinctive, sound memorable, be easy to pronounce and still feel relevant years from now. On top of that come legal clearance, domain availability and many other practical considerations.
The authors are confident that the book will attract a great deal of interest and inspire more people to explore the world of naming. But doesn’t that risk putting a naming agency out of work?
The authors address exactly this question in the preface:
“When people first heard about our book project, we were often asked why we would want to share all of our know-how so openly. It’s a fair question. What motivates us is the belief that, in the end, many people will benefit from it – including us. Because when you share knowledge openly and honestly, something always comes back. Sharing is caring! And quite simply, it’s great to see the spark ignite in others and creativity start to flow.”
The book is based on the Namestorm® Method, which we have been using for many years to develop company and product names. This is the first time we present the method in book form.
So look forward to a genuine hands-on guide to creating names yourself.
Exclusive download area for readers
You can access the download and resource area with tools, checklists and naming aids here.
More reviews of the book
“An extremely successful book. This blend of expert guide, practical workbook and entertaining examples is rare. The tone is light and accessible, and it really makes you want to try out the method for yourself!”
Eva Wittka, Managing Director / COO, Jochen Schweizer mydays Holding GmbH
“An easy-to-use method for naming. Perfect for start-ups and companies!”
Saskia Schmidl, Strascheg Center for Entrepreneurship / Munich University of Applied Sciences
Would you also like to >> publish your method as a book <<?
In this article for Training aktuell by managerSeminare, Mark Leiblein explains how to approach it.
