Name Research
Professional trademark screening for new brand names
What is a trademark search and why is it so important for every professional naming process? Trademark research is a central component of structured name verification. A new name only has strong prospects for legal protection and secure use if there are no older, confusingly similar trademarks.
We check our name ideas from A to Z so you can choose the right name securely and reliably. Trademark and domain research, as well as checking names for linguistic and cultural aspects and impact, is typically also a core part of our naming projects. We are also happy to thoroughly review your in-house developed name ideas with a professional outside perspective.
Internet and domain research: professional hit search
We analyze relevant online hits, potential collisions, and thematic overlaps – also with regard to visibility and SEO.
During domain research, we check international country-code TLDs and relevant domain extensions. If a desired domain is already taken, we develop structured alternatives that fit the name and brand strategy.
Linguistic screening: pronunciation, associations, and impact
During a linguistic name check, we evaluate brand names for potential ambiguities, undesirable as well as desirable associations, and linguistic pitfalls in relevant target markets. Our language checks are conducted with qualified native speakers and are based on an evaluation process that has been continuously optimized over many years.
The goal is to identify negative meanings, problematic phonetic effects, or cultural misunderstandings at an early stage – before a brand name is launched internationally.
Would you like to put your name ideas through their paces?
Whether it’s a single name or a whole list: Let’s talk.
