inwaves

Name development for the new shoe insoles by Bellhäuser

Name development for the new shoe insoles by Bellhäuser: inwaves

inwaves are the first insoles designed for a wide range of uses, including sport, wellness, business, and leisure.

The name is derived from the English word “insoles” and indicates that ergonomics play a key role in the product. The name element “waves” refers on the one hand to the slightly wave-like shape of the insoles, while also evoking associations of activity and vitality.

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