vikadi

The brand vikadi stands for individually crafted sofas made in Germany.

At first glance, the elegant name creation could be taken for a freely invented fantasy name. In fact, vikadi is composed of the beginning and the end of the first names of both owners (Viktor & Gennadi) — exactly three letters from each name, ensuring that both partners are equally represented in the brand name.

While several other convincing naming directions were discussed, it was ultimately the sonorous acronym derived from the two first names that won out.